Stiff competition with the online travel agents and a rise in experiential travel is leading hotel brands which started out as primarily offering budget accommodation to tap the more premium end of the segment now.

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https://economictimes.indiatimes.com/industry/services/hotels-/-restaurants/budget-accomodation-brands-are-checking-out-the-premium-space/articleshow/63380799.cms

Source : Economic TImes

Link : https://economictimes.indiatimes.com/industry/services/hotels-/-restaurants/budget-accomodation-brands-are-checking-out-the-premium-space/articleshow/63380799.cms